“La Dolce Vita”: Bike shop owners thrive on The Alameda

Rob and Jacquie Mardell, owners of La Dolce Velo on The Alameda in San Jose, had no idea they would end up as business owners. Formerly in the pharmaceutical research field, the Santa Clara couple started working on bikes in their garage as a fundraiser for the Leukemia and Lymphoma Society. Rob raised $80,000 by …

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