Better Broadway

For several years now, the City of Oakland has been developing a specific plan to guide new development along the nearly one-mile stretch of Broadway between Grand Avenue and I-580. This area is currently littered vacant lots and underutilized spaces, including multiple defunct car dealerships. If done well, the Broadway-Valdez Specific Plan will establish a flexible framework for growth that will revitalize this neighborhood formerly known as “Auto Row.”

The Better Broadway Coalition

Greenbelt Alliance is a member organization of the Better Broadway Coalition (full list of partners in left sidebar). We want to see the Broadway-Valdez district become a thriving neighborhood with new storefronts, smart parking policies, high-quality jobs for Oakland residents, pedestrian-friendly streets, inviting public spaces, and green transportation options. Read our coalition platform (PDF).

What you can do

The Broadway-Valdez neighborhood already has ideal transit infrastructure in place—it is near two BART stations and well-served by AC Transit. Together, let’s help Oakland extend the success of nearby and burgeoning Uptown to this district. Here are some ways you can get involved:

If you have any questions or would like to get more involved, please contact Joel Devalcourt at

Better Broadway News

Wednesday, July 2nd, 2014     

Oakland just committed to growing smarter

Last night, the Oakland City Council unanimously approved the Broadway Valdez District Specific Plan, which calls for 1,800 new homes—many of which will be affordable to low- and middle-income residents—along Oakland’s busiest transit corridor. Continue reading

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Thursday, February 20th, 2014     

Oakland Magazine: Re-Occupy Oakland

UPDATE 6/6/14:  Read the Better Broadway Coalition’s most recent comment letter on the plan [PDF]. “Broadway was ‘The Street’ in Oakland for many years, but it has also been many years since it has been that. Satisfying the city’s need for sales tax revenue is a huge challenge. We want to make sure … Continue reading

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Monday, November 25th, 2013     

Comment letter on the draft Broadway Valdez District Specific Plan

The Broadway Valdez District has incredible potential as a place for new homes, shops, jobs, and active public spaces, and as part of burgeoning downtown Oakland. After working tirelessly with fellow advocates and Oakland city staff for more than five years, the Better Broadway Coalition, of which Greenbelt Alliance is a member, submitted its comment letter for the draft Broadway Valdez District Specific Plan on November 12, 2013. Continue reading

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